B factory
Founder

Beauty, reimagined.

Reinventing beauty through AI

Not for Everyone.
AI Makes It Yours.

We craft the most sophisticated AI
to deliver truly personalized beauty

Following mainstream trends is easy.
But at B factory, we choose the more demanding path.
Because true beauty cannot be captured in a single formula.

Customer AI

Intelligent services that understand individual preferences and context

Brand

Brands that bring beauty to life through products

Back-Office AI

Internal infrastructure that precisely supports every process

Customer AI

AI handles the heavy lifting of discovery,
so customers experience only meaningful insights

Ameli HEVA

A shopping experience where brands speak directly to you

Through the brand's unique persona, we engage in natural conversations to deeply understand your preferences and concerns. Beyond static e-commerce, we deliver an interactive personal shopping experience designed just for you.

Ameli HEVA

Daphera

Real answers backed by data, not advertising

We cut through marketing noise to precisely analyze ingredient and efficacy data. An objective beauty advisor that selects products truly suited for your skin, cutting through flashy messaging.

Daphera

HEVA

Live insights captured from the forefront of trends

We read the pulse of the market in real-time. By analyzing the flood of beauty news and actual customer reviews, we deliver only the most relevant, actionable insights for today's consumers.

HEVA

Magic Mirror

The freedom to experiment without limits

Our precision technology recreates product colors and textures with lifelike accuracy. A virtual makeup solution that empowers you to explore bold styles and discover your unique look—anytime, anywhere.

Magic Mirror
Back-Office AI

AI-powered infrastructure supports experts
so they can focus on what matters most

Adwave

Real-time ad performance analysis and strategy support

Monitors advertising efficiency around the clock and provides actionable ideas for your next strategic move

Brandify

Operations strategy driven by market analysis

Precisely analyzes rapidly changing market conditions and competitor data to deliver optimal operational direction and strategic insights

Cortexa

Predictive solution for sales and inventory management

Monitors sales trends and inventory in real-time, forecasts logistics flow, and maintains optimal operational balance between stockouts and overstocking

Our Vision

The Autonomous Company
within the beauty industry

AI connects vast amounts of data and reveals the optimal path forward.
Experts add the sensibility and creativity that only humans can provide.

When these two elements converge,
a brand can understand each customer with unprecedented precision.

A framework where our "brand units of the future" expand infinitely—this is the future of commerce B factory envisions.