Beauty, reimagined.
Reinventing beauty through AI
Not for Everyone.
AI Makes It Yours.
We craft the most sophisticated AI
to deliver truly personalized beauty
Following mainstream trends is easy.
But at B factory, we choose the more demanding path.
Because true beauty cannot be captured in a single formula.
Back-Office AI
Internal infrastructure that precisely supports every process
Brand
Brands that bring beauty to life through products
Customer AI
Intelligent services that understand individual preferences and context
Not for Everyone.
AI Makes It Yours.
We craft the most sophisticated AI
to deliver truly personalized beauty
Following mainstream trends is easy.
But at B factory, we choose the more demanding path.
Because true beauty cannot be captured in a single formula.
Customer AI
Intelligent services that understand individual preferences and context
Brand
Brands that bring beauty to life through products
Back-Office AI
Internal infrastructure that precisely supports every process
AI handles the heavy lifting of discovery,
so customers experience only meaningful insights
Ameli HEVA
A shopping experience where brands speak directly to you
Through the brand's unique persona, we engage in natural conversations to deeply understand your preferences and concerns. Beyond static e-commerce, we deliver an interactive personal shopping experience designed just for you.

Daphera
Real answers backed by data, not advertising
We cut through marketing noise to precisely analyze ingredient and efficacy data. An objective beauty advisor that selects products truly suited for your skin, cutting through flashy messaging.


We translate insights born from technology and intuition
into real-world experiences for our customers


A color cosmetics brand that captures the nuances of individuality
Breaking free from conventional makeup formulas, we offer the most liberating language of color for self-expression.


Science proven by data, uncompromising anti-aging
Not vague promises, but rigorous ingredient data and proven efficacy to design your skin's future. A premium skincare brand dedicated to restoring your skin's natural strength.
AI-powered infrastructure supports experts
so they can focus on what matters most
Adwave
Real-time ad performance analysis and strategy support
Monitors advertising efficiency around the clock and provides actionable ideas for your next strategic move
Brandify
Operations strategy driven by market analysis
Precisely analyzes rapidly changing market conditions and competitor data to deliver optimal operational direction and strategic insights
Cortexa
Predictive solution for sales and inventory management
Monitors sales trends and inventory in real-time, forecasts logistics flow, and maintains optimal operational balance between stockouts and overstocking
Our Vision
The Autonomous Company
within the beauty industry
AI connects vast amounts of data and reveals the optimal path forward.
Experts add the sensibility and creativity that only humans can provide.
When these two elements converge,
a brand can understand each customer with unprecedented precision.
A framework where our "brand units of the future" expand infinitely—this is the future of commerce B factory envisions.

